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Electronic Arts Kills Online Pass
The EA Online Pass is no more.
Online Pass required those who bought used EA titles to buy a “pass” to access online content. This created another revenue stream for the company and was also a way for them to make money off of the used game industry.
EA spokesperson John Reseburg stated in an email conversation with VentureBeat that “many players didn’t respond to the format.”
Online Pass was widely criticized by gamers when it was introduced in 2010. However, other game companies followed EA’s lead, creating their own version of the online pass.
EA reported the Online Pass program garnered between $10 and $15 million in its first year.
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